1. That a companies product works well enough that they dont have to retouch the crap out of it to make it look like something else
2. Showing something that hasn't been completely retouched is "ground breaking"--- what!? that model actually has pores!?
At the end of the day advertising without retouching is not something that the american public is used to. If you weren't already aware of that fact, Dove spent millions trying to tell you in the past few years, but props to Make Up Forever because sometimes we just want to see someone who actually looks human on those glossy magazine pages...why do you think we gobble up "stars without makeup" esditions of US Weekly?